The objective of this consultancy was to fill a knowledge gap in both countries around the nature of tourist demand (current and future potential) and the interventions that would be needed to meet these demands. The output of the analysis will be used to inform the design of technical assistance programs in both countries.

• Situational analysis of the tourism industry in the Kyrgyz Republic and Tajikistan
• Social media analysis and online offer analysis of key tourism businesses in each destination
• Identification of key products for investment
• Benchmarking analysis per product and identification of best practices
• Identification of priority market segments and validation per country
• Value chain analysis of the tourism offer in each country, identification of gaps and investments needed to improve the value chain specifically related to key products and the key demand markets