The Ministry of Tourism launched a National Tourism Strategy to help Oman emerge as a world-class destination with distinctive hospitality and memorable experiences and attractions. The Strategy provided the basis for developing, enriching, and sustaining these experiences in a way that supports the diversification of the country’s economy, the generation of new jobs, and the attraction of investments. The Strategy offered a far-reaching framework that specifies strategic tourism development actions up to 2040, including major infrastructure development and investment programs to provide a solid foundation on which to optimize the value of its natural, cultural, and built attractions and experiences.