The general tourism based objective of the project was to provide the destination with a Tourism Sector Development Plan that would guide the implementation of key actions and investments of different public and private sector entities so that they can contribute to improving the region’s tourism competitiveness, strengthen technical and political capacities for the management of sustainable urban growth in Retalhuleu and develop territorial management strategies in Guatemágica tourist routes.

The general territorial based objective was to strengthen technical and political management capacity for sustainable urban growth in Retalhuleu through the advice and technical support of the Urban Development Unit of the Directorate of Territorial Planning of the Sub-secretariat of Planning and Territorial Planning of Segeplán, as well as developing territorial management strategies in the Guatemágica tourist routes.