Promotion of the use of online trade platforms as a strategy for the internationalization of Andean exporting SMES

The overall objective of this technical assistance was to analyse the main challenges for Colombia and Peru regarding the growth of e-commerce, the limitations and barriers facing exporting SMEs when selling their products via e-commerce platforms. In addition, a strategy for trade promotion agencies of both countries to stimulate and strengthen the e-commerce among SMEs was developed.

Services provided by Target Euro:

  • Determine the extent of e-commerce use by export companies in Colombia and Peru;
  • Analyse the availability of infrastructure in the Andean countries to promote the use of e-commerce.
  • Identify the regulatory framework and incentives available for the use of e-commerce.
  • Identification of factors impeding the use of e-commerce export processes by the SMEs.
  • Reference models and best practices (benchmarking) that use e-commerce.
  • Identify the main e-commerce platforms that best fit the culture and customs of the Andean countries.
  • Design and propose strategies to strengthen and increase the use of e-commerce export processes of SMEs.
  • Analysis of incentives and support by export promotion agencies provide to businesses ooking to venture into e-commerce.
Colombia and Peru
BID Inter-American Development Bank
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