Target Euro identified a development program with 4 components for a total amount of 42 million US$, including Institutional Development, Tourism Product Development, community-based tourism development, and Marketing. The technical assistance identified the organization of a Cultural Tourism District as an institutional model to be implemented by the Government of Bahia to promote cultural and tourism integration. In addition, a set of infrastructural, training, and marketing projects were identified and analyzed (pre-feasibility study) to develop the cultural tourism supply.