Mercurion Equal programme: technical assistance centre for tourism SME development
The project involved the organization of a technical assistance center to support women setting up micro tourism service companies in 4 European destinations. Target Euro assisted micro-enterprises in each destination in organizing micro business networks. We identified the required tourism services needed in each destination and developed promotional activities and training. Target Euro assisted in the definition of a Business Plan and Operating Manual for each of the microenterprise’s networks. Stakeholders created an international network to exchange experiences and identify best practices.