The main objective of this consultancy is to undertake a comprehensive analysis in North America, Europe, Latin America & The Caribbean to identify the size, nature, and expectations of the market demand for community-based tourism to equip the Jamaica Tourism Board with specific research that can lead to greater planning and market-specific targeting. The project also includes a detailed analysis of the current community tourism enterprises operating in Jamaica to understand their current offer, the size of their current market, marketing activities, areas for improvement, etc.