The main objective of this consultancy was to study the site and its archeology and prepare and implement a management plan and masterplan for the Hili Archaeological Park in Al Ain that meets the vision, mission and objectives of Dept of Culture and Tourism. Target Euro’s role was to provide detailed tourism-related information for the main deliverables  (site conservation plan, site management plan, interpretive plan, master plan, etc.). This included the collection and review of all existing documents, data, and information related to the current and potential cultural and nature tourism demand in Al Ain. Target Euro also updated the Carrying Capacity Study (CCS) and Visitor study to include international tourism, the outline of national and international visitor profiles and visitor management, in particular monitoring systems, and the analysis of conservation needs.