Target Euro outlined activities to develop a sustainable offer in the short term. The activities addressed included the strengthening of local capacities, the development of products and services, environmental protection,  tourism development, and promotion, marketing, and commercialization. The consultancy included an Action Plan, identifying 14 routes for 6 cities of the province: Lanzhou, Jiuquan, Jiayuguan, Tianshui, Baiyin, Zhangye. The organization of the tourism development model was a key element for including key stakeholders and local communities, as well as the activation of an environmental protection process for SMEs and the rural population.