The objective of this consultancy was to establish a DMO in Puerto Plata and the development of a Business Plan to allow for sustainable DMO management. The Tourism Development plan for ‘il Destino POP’ helped consolidate the key players implemented in this project. Services provided by Target Euro included assisting the Coordination Unit, the analysis of the institutional, economic, and social situation, meetings with all key public and private stakeholders, the elaboration of the development plan for ‘Destino POP’, DMO development, and business plan.