DMO Piemonte Marketing Scrl, part of the Piedmont Regional Government and Unioncamere, aims to improve tourism and agri-food products for the Culture, Tourism and Agriculture Regional Departments. They participated in 2 EU framework projects PITEM MITO Outdoor and OUTDOOR DATA focused on a strategy for sharing knowledge, tools, and resources, related to sport and leisure tourism. Based on the needs of these projects VisitPiemonte has decided to equip itself with a web-based business social networking platform to manage Piedmont’s open-air tourism chain and improve the management of tourism information for outdoor activities.

The TOUMAKE platform owned by Target Euro allows destinations to:

• ACQUIRE, MANAGE, and SHARE information from all businesses in the tourism supply chain.
• ORGANIZE the management of the different elements that make up the target ecosystem (user profiles/functions/data / etc … management) simply and effectively.
• KNOW about events and activities proposed by tourism businesses in real-time.
• MONITOR data flow evolution and accelerate the exchange of experiences.