The purpose of this consultancy was to assist the SVGTA in elaborating a comprehensive marketing strategy and design an e-marketing platform. It is envisioned that the marketing strategy will be consistent with existing policy directives and other national documentation, as well as the Consultant’s findings and knowledge, of global trends that apply to the enhancement of the tourism product of SVG.

Our partner WAAT designed a blueprint for a consumer centric e-marketing platform to guide the construction of a new website and enhance the SVGTA’s outreach and strengthen its social media presence.