Study of Tourist Flows

 

Tourist flow studies are a valuable resource for modern tourism companies to help them compete in a constantly changing market and to also to vary the rules of competition.

Information is the key to formulating successful marketing strategies which allow companies to achieve their goals. Unfortunately, during the last few years, the biggest obstacle has been the inability of the companies themselves to control tourist flow information before the end of the tourist season. Analysis’ have always been carried out at the end of the tourist season, but only with the purpose of deducing problems or advantages and identifying possible interventions for the future. It has become obvious that there is a need for a more flexible system which allows companies to have the necessary information during the tourist season and not after it has finished, which would allow both small businessmen and large tourist operators to have the information at hand to reinforce positive strategies and correct negative ones.

The solution to this problem is to urge a system of collaboration between the interested parties, by asking the different companies to give information about tourist arrivals and attendances, for a tourist flow information bank, which will guarantee the anonymity of the origins of the information given. In return, the companies who choose to participate will receive in ‘real time’ progress reports on their own performance in the tourist market so they can correct any problems.
 

What does an on-line information bank allow for ?
• Creation of an informative updated ‘real time’ system
• Helps overcome the current ‘black-out’ of official statistics


Why choose a tourism information bank ?

For companies:
• To evaluate the results of the company in real time
• To take decisions and start interventions
• To evaluate immediately the results of their own managerial strategies

For territorial managers of tourism developments:
• To monitor the effects of the development policies in ‘real time’
• To put into action corrective interventions as soon as possible

How to develop a tourism flow Information Bank ?
First, it is necessary " Telematic Hotel ".
Telematic Hotel is a software used to create the information bank and allows it to carry out, in real time, a personalized and assured comparison of managerial results with regards to other companies, that is to say, a capacity analysis of the company with regard to other companies in the same sector. This software has different levels of security that prevent an individual analysis on the part of the user, whereas, as outlined by privacy laws, allows the information sent to the information bank to be anonymous.

Other necessary requirements are:
A personal computer
An network connection (modem)

For more information, practical tests or to purchase this product, it is possible to contact us in the following address:
 

Target Euro Snc.

Department of Technology and Applications
Via delle Medaglie d'oro, 60Tel. +39 0984 417570Fax. +39 0984 419078
Director: Sergio Stumpo