Dynamic Packaging Tourism

 

The transition from destination orientated tourism to motivation orientated tourism has completely changed the system of offers made by tour operators, which has greatly limited the appeal of ‘ static package tours’. It is no longer considered sufficient to only offer a basic holiday package because it no longer meets the needs of the modern tourist. Extra services are now the main component that help modern tourists when deciding which package holiday to pick over another. Unfortunately, this is something that the more rigid traditional tour operators are not able to offer.
For this reason, tour operators have begun using new technology to respond to the needs of the modern tourist (according to the WTO, 90% of tourists visit websites and use search engines to find information before deciding upon which holiday to book). Dynamic packaging, is therefore a very applicable solution.

What is Dynamic Packaging?
Gives both tourists and travel agents the opportunity to create a personalized holiday on-line (this system often offers extra services not usually provided by regular package holidays), receive quotes and prices in ‘real time’.

Why use Dynamic Packaging?
Most tourists will visit many different websites before creating their personalized holiday, they often have to fill in on line forms with their personal information and wait hours, sometimes even days for an answer, then make numerous credit card payments.
Consumers who are discouraged by this dysfunctional system want to be able to create, control and update their personalized holiday at their own leisure.
This ability to create a personalized holiday from the comfort of your own home has dramatically increased the number of clients who choose the internet to create and book their holiday. In 2004 33% of on line clients bought holidays using Dynamic packaging technology, at the same time, the number of clients who bought traditional package holidays diminished, only 13% in 2004 a five percent difference compared to the year before.

Dynamic Packaging applications
Travelers can now create on line different combinations of services and activities – flights, car rental, hotels, entrance to Theme parks, local transport etc- all in one price.
This allows the consumer or travel agent to;
1. Create different preferences using a system that accesses different sources to find, in ‘real time’ the desired information (airline prices, rental fees and prices of recreational activities).
Dynamic packaging flows allows:
• The user to insert personal preferences
• The system to create a series of choices for;
• Flights;
• Accommodation;
• Type of room and services offered;
• Car rental, vehicle type, collection and return dates;
• Excursions;
• Opitional activites, i.e Horse riding, bike rental, scuba diving;
• Recreational activities i.e nightclubs, Theme parks, pubs;
• Travel insurance.
2. The platforms used by the Dynamic packaging system are based on an architectural information system which allows for integration, updating and migration towards more updated existing systems in any given moment.
3. The Dynamic packaging system offers an increased security system which creates greater trust amongst those who choose to use this system to create holidays.
For more information, practical tests or to purchase this product, it is possible to contact us in the following address:

TARGET Euro Snc.
Department of Technology and Applications
Via delle Medaglie d'oro, 60
Cosenza, 87100, Italy
Tel. +39 0984 417570Fax. +39 0984 419078
e-mail: info@targeteuro.eu
Director: Sergio Stumpo